Sensodyne cures sensitivity, and sometimes it works too well. So well, those who use our toothpaste are now wreaking havoc on others’ sensitivities. They’ve lost friends, jobs, timeshares, but hey—at least their teeth don’t hurt.


Power to the new you, effectively desensitized.


Art Director: ME

Copywriter: Rocio Santiago

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© 2020 by Esther Shin. Proudly created with love and caffeine.